In today’s real estate market, sticking a “for sale” sign on the front yard and putting a home on the MLS just isn’t enough to attract potential buyers. While these are obvious starting activities, they do not work well by themselves.
Thus, I take many more steps in order to ensure a successful sale:
- Meeting with fellow realtors to explain and highlight the features of the home together with the benefits to their buyers
- Advertising the property both locally and in other domestic markets (e.g. northern cities in the winter months, desert cities in the summer months)
- Creating “one weekend only” special events
- Marketing to international buyers and investors
- Creating highly targeted marketing to lure the most likely buyers
What it takes to successfully market a home
Marketing a home takes time, negotiating skills, and up-to-date knowledge of neighborhood trends. You need to be able to identify precisely when, where, and how to market a home, as well as which medium will be effective for your home and a specific neighborhood. Marketing is a complex process, and I am here to guide you through every stage, from setting an ideal price, marketing the property, to successfully closing the sale.
Setting the perfect price range – The marketing process starts with determining an ideal asking price for your home. In order to do this, you need to be updated on the current trends in the local market, as well as prices and terms and conditions offered in similar properties. Setting a reasonable asking price is a very crucial first step, and I am here to get the right information needed in order to help clients sell their homes at the best price.
Marketing the home – One of my strengths is my ability to market a home aggressively. I can help draw more attention to your listing by recommending professional staging techniques and using crisp and clear HD photos that highlight your home’s best features. More importantly, I will search for the most qualified potential buyers so you can deal only with serious buyers who can make the best offers.
Negotiating – During this process, it is essential that you work with someone who is able to objectively analyze a proposal without compromising marketing advantages. The initial agreement is just the tip of the iceberg – you’ll then go through appraisals, inspections, financing, and other process. My job is to help you easily navigate through these processes, and ensure you end up with the best deal afterwards.
Renegotiating and closing – During the events between the initial sales agreement and the settlement, there are many issues that can arise, like disputes in the title or unexpected repairs that require financing on the buyer’s end. This can lead to a hefty amount of paperwork that can overwhelm most sellers. At this important point of the process, I will guide you towards making the right decisions, and do whatever it takes to effectively close the transaction.